Discover the family types that live near you

As it turns out, birds of a feather really do flock together.

People with similar interests tend to be attracted and migrate to the same areas that provide the kinds of opportunities and lifestyle they like.

Nielsen developed 66 categories of families. It tracks this data across zip codes. It sells this information to businesses who are trying to target specific consumer segments.

As they say on their website:

“It’s a worldwide phenomenon that people with similar cultural backgrounds, needs, and perspectives naturally gravitate toward one another. They choose to live in neighborhoods offering affordable advantages and compatible lifestyles.”

This information can also be useful to individuals who are thinking about moving. It provides a way for them to investigate whether potential destinations are desirable.

You can get a list of the top five segments in a particular zip code for free. The link is here:

Segmentation Solutions

How does your zip code look? Any surprises?

What do you think?